On March 21, 2024, in a bold regulatory move, Tennessee Governor Bill Lee signed the Ensuring Likeness Voice and Image Security (“ELVIS”) Act (Tenn. Code Ann. §47-25-1101 et seq.) – a law which, as Gov. Lee stated, covers “new, personalized generative AI cloning models and services that enable human

Generative AI has been most synonymous in the public mind with “AI” since the commercial breakout of ChatGPT in November 2022. Consumers and businesses have seen the fruits of impressive innovation in various generative models’ ability to create audio, video, images and text, analyze and transform data, perform Q&A chatbot

In the rapidly-evolving AI space, the last few days of this week saw significant AI developments occur perhaps even faster than usual.  For example, seven AI companies agreed to voluntary guidelines covering AI safety and security and ChatGPT rolled out a custom preferences tool to streamline usage. In addition, as a related point, Microsoft issued a transparency note for the Azure OpenAI service.  And on top of that, this week saw announcements of a number of generative AI commercial ventures which are beyond the scope of this particular post.

On July 12, 2023, Nikhil Rathi, the CEO of the UK’s Financial Conduct Authority (“FCA”) delivered a speech on the FCA’s regulatory approach to Big Tech and Artificial Intelligence (“AI”). Below are some of the key points discussed at the event:

  • AI and Market Integrity
  • One of the many legal questions swirling around in the world of generative AI (“GenAI”) is to what extent Section 230 of the Communications Decency Act (CDA) applies to the provision of GenAI.  Can CDA immunity apply to GenAI-generated output and protect GenAI providers from potential third party liability?

    On June 14, 2023, Senators Richard Blumenthal and Josh Hawley introduced the “No Section 230 Immunity for AI Act,” bipartisan legislation that would expressly remove most immunity under the CDA for a provider of an interactive computer service if the conduct underlying the claim or charge “involves the use or provision of generative artificial intelligence by the interactive computer service.” While the bill would eliminate “publisher” immunity under §230(c)(1) for claims involving the use or provision of generative artificial intelligence by an interactive computer service, immunity for so-called “Good Samaritan” blocking under § 230(c)(2)(A), which protects service providers and users from liability for claims arising out of good faith actions to screen or restrict access to “objectionable” material from their services, would not be affected.

    Within the rapidly evolving artificial intelligence (“AI”) legal landscape (as explored in Proskauer’s “The Age of AI” Webinar series), there is an expectation that Congress may come together to draft some form of AI-related legislation. The focus is on how generative AI (“GenAI”) in the last six months or so has already created new legal, societal, and ethical questions.

    Intellectual property (“IP”) protection – and, in particular, copyright – has been a forefront issue. Given the boom in GenAI, some content owners and creators, have lately begun to feel that AI developers have been free riding by training GenAI datasets off a vast swath of web content (some of it copyrighted content) without authorization, license or reasonable royalty. Regardless of whether certain GenAI tools’ use of web-based training data and the tools’ output to users could be deemed infringement or not (such legal questions do not have simple answers), it is evident that the rollout of GenAI has already begun to affect the vocations of creative professionals and the value of IP for content owners, as AI-created works (or hybrid works of human/AI creation) are already competing with human-created works in the marketplace. In fact, one of the issues in the Writers Guild of America strike currently affecting Hollywood concerns provisions that would govern the use of AI on projects.

    On May 17, 2023, the House of Representatives Subcommittee on Courts, Intellectual Property, and the Internet held a hearing on the interoperability of AI and copyright law. There, most of the testifying witnesses agreed that Congress should consider enacting careful regulation in this area that balances innovation and creators’ rights in the context of copyright. The transformative potential of AI across industries was acknowledged by all, but the overall view was that AI should be used as a tool for human creativity rather than a replacement. In his opening remarks, Subcommittee Chair, Representative Darrell Issa, stated that one of the purposes of the hearing was to “address properly the concerns surrounding the unauthorized use of copyrighted material, while also recognizing that the potential for generative AI can only be achieved with massive amounts of data, far more than is available outside of copyright.” The Ranking Member of the Subcommittee, Representative Henry Johnson, expressed an openness for finding middle ground solutions to balance IP rights with innovation but stated one of the quandaries voiced by many copyright holders as to GenAI training methods: “I am hard-pressed to understand how a system that rests almost entirely on the works of others, and can be commercialized or used to develop commercial products, owes nothing, not even notice, to the owners of the works it uses to power its system.”

    ChatGPT has quickly become the talk of business, media and the Internet – reportedly, there were over 100 million monthly active users of the application just in January alone.

    While there are many stories of the creative, humorous, apologetic, and in some cases unsettling interactions with ChatGPT,[1] the potential business applications for ChatGPT and other emerging generative artificial intelligence applications (generally referred to in this post as “GAI”) are plentiful. Many businesses see GAI as a potential game-changer.  But, like other new foundational technology developments, new issues and possible areas of risk are presented.

    ChatGPT is being used by employees and consultants in business today.  Thus, businesses are well advised to evaluate the issues and risks to determine what policies or technical guardrails, if any, should be imposed on GAI’s use in the workplace.